IT Data-Driven and AI Intercompany Services in Multinational Banks: The Border in Their Regulation between Low Value-Adding and High-Value Services

The banking industry is undergoing a momentous transformation and by 2030, it is estimated that banks worldwide will spend around USD 85 billion on generative AI programs and services. This transformation brings with it uncertainty in applying the correct transfer pricing rules to different service providers in compliance with the arm’s length principle.